1.1. What is a business plan?

The development of a business plan aims to increase the level of professionalisation. By engaging in this process of systematically working out the modules according to this manual, the entrepreneur develops the most important areas of knowledge that are indispensable for setting up and running a business in a particular market segment. This minimum of know-how is necessary in competition in order to be able to withstand the strategies of the market currently and in the long run. The instrument of professionalisation is universal and can serve as a basic competence for the exercise of professional technical and managerial tasks.