3.2. Marketing & Sales

Checklist for your business plan: Marketing & Sales

What is the best way to sell your offers to the competition?

1. Make relevant statements about the marketing concept for your company.
2. What is your marketing concept?
3. What is your marketing strategy?
4. What is your product policy?
5. What is your distribution policy?
6. What is your pricing policy? What are the market prices? What are the competitors' cost prices?
7. What is your communication policy? How do you want to communicate with your customers?
8. What means of communication do you want to use?
9. Create an advertising matrix for your company.