Section outline

  • Authors: Prof. Dr. Richard Merk | M.A. Thomas Schulte

     Time to complete: 30 hours of student workload (equivalent to approximately 22 hours of time).

    • Learning Objectives Chapter 2

      At the end of this module, you will have learned...

      • you know what an executive summary is,
      • you know the importance of an executive summary,
      • you will be able to prepare an executive summary for the business plan.
      • you are able to provide an accurate description of your business idea and performance,
      • you know how to search for, find and develop business ideas,
      • you can define your company's range of services in the form of products and services and describe them according to the following criteria: Type, grade and condition, quality, state of development, quantity and composition, customer benefit, sales price
      • you know what you need to consider when setting up a business,
      • know the legal basis for the actions of a company,
      • know the basic structures of organisation and personnel in a company,
      • you can make a decision about how you want to manage your business.

    • Learning

    • 2.1. Executive Summary Book
      Students must
      Mark as done
    • 2.2. Business Idea & Value Proposition Book
      Students must
      Mark as done
    • 2.3. Company & Management Book
      Students must
      Mark as done
    • 2.4. Summary and Conclusion of Chapter 2 Book
      Students must
      Mark as done

    • Apply

    • Learning status check: Chapter 2 Quiz
      Students must
      Receive a grade
    • Download area: Chapter 2 Folder
    • Students must
      Mark as done

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