Course: Company Foundation (MOVIDIS)

General

Downloadarea: Company Foundation Folder

At this point you can download the podcasts and books (scientific texts) of this module in PDF format. This allows you to read the below digitized texts in offline mode.
If you have installed a PDF editor on your device (e.g. the freeware Foxit), the downloaded files can also be edited (marked, commented, etc.) in this way, which can save you from printing the texts.
Use the "My files" block on this page to upload the edited texts and thus access them at any time and from any other terminal.
Please keep in mind that options such as using links and watching videos are not possible in offline mode!

Module Intro: Company Foundation

In our introduction, our expert for the course company founding introduces himself to you personally in a vodcast and explains the structure, content and organization of the module.

Contents: Company Foundation



Chapter 1: Introduction and Basics - Chapter Introduction - Editing Instructions 1.1. What is a Business Plan? - Typical Motives and Occasions for Business Plans - Justification and Likelihood of Success - Professionalisation 1.2. How to make a Business Plan Convincing? 1.2.1. Basic and Optical Requirements 1.2.2. Conceptual Requirements 1.2.3. Market Maturity and Marketability 1.2.4. Factual Requirements 1.2.5. Plausibility, Comprehensibility, Realism 1.2.6. Typical Mistakes in Business Plans 1.3. What are Business Plans needed for? - Typical Foundation Situations 1.3.1. Business Plans for setting up a Company 1.3.2. Business Plans for the Takeover of a Company 1.3.3. Business Plans for Franchising 1.3.4. Business Plans for operational Business Concepts 1.4. Modules of the Business Plan Chapter 2: Executive Summary Learning Objectives 2.1. Executive Summary - Checklist: "Executive Summary" 2.2. Business Idea & Service Description 2.2.1. The Business Idea 2.2.2. Search for Business Ideas 2.2.3. The Value Proposition as a Product and Service 2.2.4. Patents and Property Rights 2.2.5. Unique Selling Points for Business Ideas 2.2.6. Performance Specification 2.2.7. Requirement for the Performance Specification 2.3. Company & Management - Definition and Introduction 2.3.1. Legal Forms and Ownership 2.3.2. Business Systems, Organisation Chart, Corporate Goals 2.3.3. Personnal Planning 2.3.4. Personnel Costs 2.3.5. Site Selection - Checklist for your Business Plan: Company & Management 2.4. Summary and Conclusion of Chapter 2	Chapter 3: Market & Competition 3.1 Market & Competition 3.1.1. Market research and Market analysis 3.1.2. Competitive analysis and self positioning - Checklist: Market & Competition 3.2. Marketing & Sales 3.2.1. Marketing concept 3.2.2. Communication tools and marketing mix - Checkliste: Marketing & Vertrieb 3.3. Sales forecast and turnover planning 3.3.1. Supply and sales forecast 3.3.2. Sales planning - Checkliste: Sales forecast and turnover planning Summary 4. Cost planning & Calculations 4.1 Cost planning and cost accounting 4.1. Introduction 4.1.1. Cost plans 4.1.2. Cost and performance accounting 4.1.3. Cost units, cost centres and cost types 4.1.4. Entrepreneurial wages 4.1.5. Depreciation cycle 4.1.6. Insurance 4.1.7. Taxes 4.2 Calculation & Pricing Introduction 4.2.1. Market price, cost price, selling price 4.2.2. Calculations 4.2.3. Industry-specific calculations 4.2.4. Contribution margin accounting 4.2.5. Criteria for the price decision 4.3 Financial planning Introduction 4.3.1. Capital appropriation 4.3.2. Raising capital 4.3.3. Cost of capital 4.3.4. Financial management objectives 4.3.5. Financing errors 4.4. Capital requirement calculation Introduction 4.4.1. Investments 4.4.2. Capital appropriation overview 4.4.3. Raising and securing capital 4.4.4. Working capital 4.4.5. Total capital requirement 4.4.6. Calculations of financing and liquidity gaps Summary	5. Financial planning & risk-management 5.1. Profit and Loss accounting 5.1.1. Profit & Loss 5.1.2. Income statement 5.1.3. Profit & loss calculation 5.2. Liquidity planning Introduction 5.2.1. Liquidity levels 5.2.2. Generate liquidity 5.2.3. Liquidity forecast 5.3. Annual accounts and calculations 5.3.1.Annual calculation 5.3.2. Balance sheet 5.3.3. KPI´s 5.4. Opportunities and risks 5.4.1. Aknowledge oportunities and risks Modul Summary