Chapter 3: Market research, Market concept & sales forecast (Modules 4-6)
Section outline
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Authors: Prof. Dr. Richard Merk | M.A. Thomas Schulte
Time to complete: 30 hours of student workload (equivalent to approximately 22 hours of time).-
Learning objectives
You can define your relevant market and carry out an analysis of the market and competitors.
You can develop a realistic sales plan and turnover forecast for your performance.
You are able to plan the marketing measures for your company.
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Learning -
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Students mustMark as done
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