1.2. How to make a business plan convincing?

The business plan must be conceptually convincing and technically correct. The concept is a formulated, intellectual construct that attempts to capture the opportunities and risks of a business idea. The business concept as a whole must therefore show a common thread. Every business concept and every enterprise needs a target perspective and thus a strategic orientation. The concept must indicate how the goals are to be operationally implemented in reality. It must be shown with which organisation and with which people the business goals can be achieved. This can only be achieved by those who know their products and services well, have developed them to market maturity and have dealt intensively with the market and especially with competitors. The concept is therefore about setting out how the business is to be implemented from a technical and business management point of view. A business concept begins with the "business idea" and describes the economic and financial implementation.