1.2. How to make a business plan convincing?

A business idea must be developed until it is ready for the market. It must be up to date so that it can become marketable. A business idea is marketable when it can successfully assert itself in the market. The services offered must reflect the current state of knowledge. Today, it is hardly enough to put "old wine in new bottles". In the global knowledge society, topicality is crucial.

For example, the service description must indicate that the type of product or service meets the quality requirements and customer wishes "today". The service description can be understood as the "food and drink menu" in an excellent restaurant. It simply and clearly defines the offer in terms of image, type, quality, quantity, unique selling points, price and customer orientation. It is about the value proposition to the customer. This should be appropriate to the offer and the target customer in terms of price-performance ratio.