1.2. How to make a business plan convincing?

The business plan must be factually correct. The requirements for the business concept must soundly describe the current state of know-how in the market. The individual modules of the business plan must be evaluated in terms of content. The data, facts and figures must also be related to each other in the business plan. The individual modules represent the inner context of the overall concept.

The assumptions and statements in a business plan must be justified and, if possible, substantiated. If analyses or scientific statements are involved, sources, literature or internet data must be cited. Sources must always be cited. Experiential knowledge from the market can be presented as such. This documents background knowledge and creates reputation. It creates respectability and shows that the entrepreneur is serious.

The quantitative information and figures, in particular the business plan with sales forecast, investment, financial, turnover, cost and liquidity planning must be arithmetically correct.