2.1. Executive Summary

What is the subject of the business plan? What is the most important thing? What does the decision-maker or the bank need to know so that they are interested in the business concept?

• What is the business idea?
• What name will the company have, what slogan will be chosen and what legal form should the company have?
• What do you want to sell? What are your services, what is the customer benefit?
• Who is your target group, what are its characteristics and how large is it?
• What is the nature of the relevant market (volume, growth, etc.)?
• What goals has the company set for itself?
• How high must the initial investment be, how should it be financed?
• What are the opportunities and risks and how can success be ensured?