3.1. Market & Competition

What is the nature of the market and competition?

1. Describe the market for your business idea.
2. Identify special characteristics and features of the market.
3. carry out an industry and competition analysis and describe the competitors. 
4. Define the market position of your business
5. Describe the market movements in the target market
Determine the market potential for your range of services. 7.
Describe your target groups and determine the customer potential. 8.
8. Create a customer matrix: determine the target customers and describe the products and services.
9. Position yourself in the competitive market.